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1993-2024

Claesen's is a Dutch clothing brand, founded in 1993 by Maarten Klaassen, Gerard den Boer and Debora Blaauw. The brand started with men's underwear and later expanded into women's and children's clothing. Claesen's is known for its comfortable and stylish designs for both adults and children. Production takes place in its own factory in India, and the brand has around 1,000 points of sale worldwide, including in Europe, Australia, North America, and India.

2025

In 2025, the Claesen’s brand was acquired by DutchBrands B.V., with co-founder Maarten Klaassen and Sanne van Buchem taking on the challenge of reinventing the label. With this acquisition, they are setting a new course—one that focuses on creating products that better reflect the needs and desires of today’s modern consumer.

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