Claesen's is proud to announce that all styles in knitted fabrics are certified in accordance with the global Oeko-Tex Standard
100 per October 2016. The OEKO-TEX® 100 standard has requirements for the final product and aims to guarantee
that products are free of harmful substances and therefore safe for human health and the environment too. OEKO-TEX®
100 is perhaps the most accepted and well-known standard.
Further inovation and developing of Claesen's Mini. The
smallest little baby sizes for newborn babies in very soft and delicate fabrics. This range is an exciting addition
to the Claesen's portfolio and caters specifically to the very young. Because it is hard to find cute and comfortable
lingerie for ladies, Claesen's will introduce this summer No.1 for ladies. Bra's, tops, briefs, pyjama or lounge
jackets & pants and dresses in beautifull paisley prints and solids made of luxury Peruvian Pima cotton.
Claesen's No.1, luxury menswear is born - a Peruvian Pima cotton programme for men. This collection is an immediate hit with
celebrities and professionals alike due to its unique fabric, colour palette and style. Underwear comprised of
six different shapes with the dandy era in mind mixing solids hues with paisley prints.
Claesen's official webshop is born. All senior and junior basics, seasonal fashion, sleepwear and summer swimwear are available
at our shop. With deliveries all over the world.
Claesen's enters the local Indian market with men's innerwear and kids innerwear, loungewear & sleepwear Nayanika Pawar met
co-founder Gerard Den Boer and mentioned to him that she was interested in launching the brand in India. People
in india understand that there is a huge gap in fashionable quality innerwear for kids. Also Claesen's pricing
and products are so sharp and competitive that people said "yes we want to try Claesen's." Claesen’s already
has around 250 points of sale in India and this is managed by a skeletal team.
Claesen’s HQ and showroom moves to the centre of Haarlem in an old Patrician house. By the water in a typically Dutch setting,
the team are here 5 days a week (sometimes more!) designing, testing, marketing, and selling their brand
Claesen's started their own factory in India with sustainability in mind. Claesens decides to acquire its own production
facility. This enables transparency, the ability to oversee the entire supply chain, quality control and timely
deliveries. The Claesen's team spend a lot of time in India and still visit the factory, and their colleagues
regularly to this day.
Shirley joins to help oversee all design aspects of all ranges. Shirley and Debora work closely together to inspire one another
and to create, design and produce all Claesen's styles across the entire range.
Further innovation sees the introduction of kids and baby swimwear programmes; bikini’s, swimsuits, surf shorts and swim
shorts. The Claesen's portfolio now includes basics, seasonal fashion and summer swim wear.
Senior and junior collection expanded: Summer, High summer, Winter and high winter fashion ranges. The inclusion of fashion
ranges transforms the brand from a known and trusted supplier of high quality basics, to a dynamic brand offering
seasonal fashion collections alongside their Never out of Stock programme.
The two person team becomes three as Maarten is officially recruited as the third partner and head of sales. The three work
tirelessly to continue to grow the brand in their home market.
Competition was unable to keep up with the Claesen's
business model for their Never out of Stock programme for both junior and senior due to the competitive offering;
'Stores order before 2pm and get a next day delivery'. Claesen's control over the market begins to grow.
Ladies basic underwear & homewear program; bra tops,
briefs, singlets, lounge pants, sweaters and dresses is introduced into the Claesen's portfolio. The Claesen's
offering expanded to include both male and female basics of exceptional quality.
The beginning of the fashion brand Claesen's is sparked
due to the current owners/founders Debora and Gerard meeting whilst studying at University in Amsterdam. The
two begin working together and later marry, continuing their success in both their business and private lives
as a two person team. The couple still own and run the day to day business at Claesen's HQ.